At Amrutam, we talk about both inner and outer aspects of health and beauty. Taking care of our environment adds to our wellness, as per Vedic texts which define Amrutam core values.
To do our bit for a sustainable life, here are a few things we are doing as a wellness community:
Use of biodegradable ingredients
Our landfills are a graveyard for old, plastic toothbrushes and empty toothpaste tubes. To replace it is Amrutam’s Dentkey Manjan, an Ayurvedic tooth powder for dental health and 100% natural teeth cleanser that comes in a glass jar, along with a Bamboo toothbrush and Bamboo tongue cleaner.
At the very heart of our manufacturing, we make sure we use every part of our stock material after the main product is prepared. As all the ingredients we use are sourced from the earth, they are all biodegradable and easily decomposable. A large part of our residual waste is used to make manure for our herbal farm, as well as we made dhoop cones out of it, too. You can order those dhoop cones from the website as well.
Ayurvedic products - better for the environment
Usage of chemical-based products has a long term impact on our soil and water bodies. These toxins are flushed out of our washbasin into rivers and oceans, becoming deadly for marine life. Synthetic chemicals such as SLS and parabens, in products like toothpaste and shampoos are also dangerous for the environment. Amrutam’s range of 100% Ayurvedic products online are paraben free. Each ingredient used has only benefits even in its waste form is food to our soil, making it more fertile.
Lastly, Amrutam has been running a recycle and reuse program. We use our newsletters to engage our 1,00,000+ Amrutam family members under the #AmrutamRecycle project initiative. We urge them to collect five or more empty bottles and jars. We pick it up completely FREE of cost and then take them in a recycling ritual.