Finding content in content, that’s Pranati for you. Stumbled into Ayurveda with a quiet ‘yes’ at Amrutam’s very first campus placement. From a laid-back 9-to-5 mindset to becoming the warm voice behind countless messages, she’s proof that sometimes showing up, slip-ups and all, is enough to find your place.
Read time : 4 min
Some journeys don’t begin with a grand plan. Sometimes they begin with a quiet nudge. A chance meeting, a small opportunity, an unexpected ‘yes’.
Pranati’s story with Amrutam is a reminder that sometimes you stumble into the right place before you even know you’re ready for it.
Pranati grew up in Delhi, but her family’s roots run deep in Bihar. It’s a mix that shaped her, a childhood surrounded by the pace and people of the city, yet always anchored by the simplicity and warmth of her roots back home. Maybe that’s why her words feel so real. There’s a bit of home in them, a bit of hustle too, stitched together with an honesty that’s hard to miss.
She didn’t come looking for Ayurveda, not in the way people picture it. It was during a campus placement drive in Bangalore. Amrutam’s very first campus placement, in fact, that she first crossed paths with the brand. She still remembers sitting down with Agnim and Stuti for the first time, a conversation that felt more like a warm chat than a job interview. She already had another offer in hand, so this was just a casual, no-expectation ‘yes’. Just a quiet, curious step towards something she didn’t fully understand yet.
She arrived with a background in Fashion Technology, more used to understanding which fabric for which shirt than how a message lands in someone’s inbox.
Yet, here she is, the mind behind countless WhatsApp notes, campaigns, and community conversations that feel just a little more human. What started as a three-month work-from-home opportunity has become two years of learning, unlearning, and showing up in ways big and small.
This is Pranati’s journey of late-night edits, small slip-ups, bigger comebacks, and the steady faith that it all adds up.
Pranati still remembers her first few weeks at Amrutam as a time of silent learning. There were no big targets or pressure to prove herself overnight. If anything, she admits she was laid-back then. Just doing what was told, clocking in her hours, never going too far beyond the 9-to-5. But somewhere between reading old blogs, scrolling through past posts, and catching the heartbeat of the brand, something shifted.
Those quiet days shaped her approach more than any training ever could. She realized that the best way to write for a brand rooted in Ayurveda was to write like a friend, honest, warm, and patient.
Slowly, those early edits and drafts turned into bigger moments. Small tasks grew into bigger challenges. Pranati found herself suggesting campaign ideas, scripting out lines for new launches, and stitching together promotions that didn’t just sell but connected.
One of her early milestones was the PayDay Sale. What started as a simple idea blossomed into something the entire community looked forward to every month.
For her, it wasn’t just about sales ticking up. It was about watching an idea come to life. From the first scribble in her notebook to a message that reached thousands.
And then came her secret weapon, WhatsApp. Where most saw it as just another tool to push reminders, Pranati saw it as a way to pass tiny notes to thousands of people at once. Not robotic blasts, but warm nudges, little check-ins that feel like they come from a friend. Today, WhatsApp is one of Amrutam’s strongest bridges to its community. Built, message by message, with trust at the core.
Pranati’s journey is a patchwork of all the people who showed her what she was capable of. She speaks often of Stuti. Her mentor, guide, and someone who never sugar-coated feedback. It wasn’t always easy, but it was exactly what she needed.
She likes to joke that as a middle child, she was never the bossy sibling. Leadership didn’t come naturally to her. But here, she found herself stepping into roles she never planned for: handling interns, planning sprints, balancing tiny crises behind the scenes. Along the way, she learned that leadership isn’t about titles. Sometimes, it’s about listening more than you speak, giving people room to try and stumble, and learning patience on days when it feels like none is left.
Of course, not everything turned out perfect. There were campaigns that didn’t land. PR boxes that were shipped out and then forgotten by the people they were meant for. Mix-ups that made her double-check things twice, sometimes thrice.
But if there’s one thing Pranati holds onto, it’s this: every mistake teaches you something if you’re willing to listen. She’s learned not to fear a slip-up, to feel bad for a day if she must, but to never let it shrink what comes next.
As she says, “The worst thing you can do is let a small mistake make you small too.”
Ask Pranati where she sees herself in a few years, and her answer stays refreshingly simple. She dreams of a warm home, maybe small, maybe big, but hers. She wants to travel, not with a packed itinerary but with days that unfold slowly.
No grand plan, no race. Just comfort. A life that feels steady and kind. The same feeling she tries to weave into every message she sends out on behalf of Amrutam.
If she could leave one piece of advice for someone stepping into Amrutam, it would be this: say yes more than you say no. Take on tasks that scare you a little. Sit in meetings you don’t fully understand yet. Ask the questions that might feel silly at first.
Because for Pranati, each small ‘yes’, whether it was an extra project, a tricky sprint, or an unexpected role, quietly built the voice she carries today.
When Pranati talks about her journey, she laughs about how unplanned it all was. She didn’t dream of Ayurveda while studying Fashion Technology. She didn’t map out a perfect career shift. But somehow, the pieces fell into place.
And along the way, the products she writes about slipped into her everyday life too. Her cycle days feel easier with Nari Sondarya Malt. A habit she’s still trying to make more consistent, hoping her flow stays balanced naturally. When headaches creep in or stress knots up her shoulders, a scoop of Kuntal Care Hair Spa and a quiet moment are her rescue ritual. She still raves about the Ashtagandh Body Lotion, the way its fragrance clings softly to the skin for days. And for stubborn spots and dullness, she swears by the Charcoal Face Mask, “a bomb product” in her own words, that’s made its way to countless recommendations in her WhatsApp replies.
She didn’t come looking for Ayurveda. But now she stands by it, because it’s part of her own routine too.
Today, she’s the one behind the voice many of our community members hear first. Whether it’s a WhatsApp message, an email, or a warm reminder of an Amrutam ritual. From understanding threads and textiles to weaving together words and conversations. Pranati’s story is a reminder that sometimes what you study is only the beginning.
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